BLOGGING AND MAKING MONEY IN THE WINE
In my non-wino life, I blaze through the traffic of the
Internet and try to stay current with trends that will assist me in my
business. Recently, I read a book called Groundswell by Charlene Li and
Josh Bernoff. Li and Bernoff are research geeks at Forrester Research, a
marketing research firm. Their book is about the change in marketing created by
the online social technologies, most specifically blogging (see
http://www.forrester.com/Groundswell/index.html for more information on the
Now, my buddies, Wino John and Wino Bob, created this
website a long time ago because they happened to be techno-geeks who happened to
like wine. They didnít think they would get rich selling stuff through the
website (at least I hope they didnít think that). They just wanted a forum to
chat about whatever they wanted to, whenever they wanted to. Usually, it was
wine-themed, but once in a while, a rant or a digression slipped in.
Well, Winos John and Bob, you guys are in luck. Li and
Bernoff say that all companies need to get into the act of social networks and
using a blog is a recommended start. You donít need to sell stuff; you just
need to sell the fact that you are connected to millions of wine aficionados who
respect you as the non-expert experts that you are.
In their book, Li and Bernoff provide a story about a
vintner in South Africa, Stormhoek Winery (http://www.stormhoek.com/blog/),
that hired a blogger to promote its wines. The blogger, Hugh MacLeod, is also
a cartoonist whose first business was writing cartoons on the back of business
cards. If you go to his main blogsite ( http://www.gapingvoid.com/), youíll
see some samples of his work as well as find out about him and his other
clients. Clearly, this guy MacLeod makes some money by blogging. The folks at
Microsoft are clients of his. Stormhoek is a client of his. His April 11, 2008
blog post talks about his renewed relationship with Stormhoek after a sale of
their UK distributor.
MacLeod has a gapingvoid widget that he asks creators of
blogs to download to their website. WJ and WB, whereís our winostuff.com
widget? Take a look at this guyís profile and cartoons. We do better with the
WB stick figure cartoons. I think we just need to channel this into the right
opportunity. Somewhere out there is a winery that is looking for us to be its
April 20, 2008
WinoWally, we are all about the blog. And the wine. But mostly
we are all about the
blog uhhh... the wine.
Obviously, we are conflicted.
WinoBob wrote a book on the change in marketing trends created by porn
on the internet. It was called Trouserswell. It was
released prematurely and... well... let's just say it never caught
for corporate sponsorship, there are
hundreds several blue chip third-rate companies
that are banging on our door, trying to align themselves with WinoStuff and
our immense, albeit intoxicated, readership.
Widget? I thought the hip new trend was utilizing a MIDGET!!
Bob, you can fire the midget...
bottom line is that we need to find a company with:
A) a huge marketing
B) no real desire to
measure ROI on their marketing spend,
C) an appreciation for
the marketing potential of bikini-clad winobabes, excessive alcohol
consumption, sophomoric humor and general religious irreverence.
the right company is out there. Maybe one with a Wino as
CEO? Hmmm...??? Where could we find a company like that???